Welcome.
Here you will find insights from years of Nir’s researching how legendary creative leaders – from Walt Disney to Steve Jobs – built organizations people actually want in their lives.
You’ll find practical strategies for managing creative teams, building innovation culture, and developing what he calls Business Artistry: a leadership mindset that treats business as a medium for creating human value, not only a system to optimize. Whether you’re leading a creative team, building a product organization, or driving innovation at scale, these articles offer research-backed approaches that work in the real world.
