Leaders and teams trying to spread creative thinking beyond a single “creative” function, strengthen cross-team collaboration, or understand how companies like Apple, Google, and Square operationalized artistic thinking inside a business model.

If you say:

• “We want something more strategic than a creativity workshop.”
• “Our leadership team needs to think differently.”
• “We are efficient, but we are not producing anything distinctive.”
• “We want to understand what made leaders like Walt Disney or Ed Catmull think differently and how they led creatively.”
• “Our culture has become overly operational, cautious, or engineering-led.”

Then most likely Nir is your guy.

They’ll leave energized, inspired, and more knowledgeable. As Sergio Pelaez, Director Corporate Client Strategy at Bancolombia, put it: “No one leaves the room unchanged when they listen to Nir. Nir’s conference is really mind blowing“ (watch him on video). But more importantly, they will leave equipped with specific behaviors they can adopt immediately. The real shift happens after the room empties: people start valuing their own creative habits and see new ways those habits can serve them professionally, not just personally.

Every industry consists of creative people – mining, banking, manufacturing, and technology audiences have all responded to this message, because the talk isn’t about being “artistic” for its own sake. It’s about recognizing creative instincts that already exist in the room and giving people permission to use them at work. See what leaders from Bancolombia, Johnson & Johnson, and Google have said after hearing it.

Yes – the historical throughline stays constant, but examples and business-context framing are adapted to the audience’s industry through the discovery call process, the same way Nir approaches every keynote topic.

Most creativity keynotes teach techniques – brainstorming frameworks, ideation exercises. This one doesn’t. It argues creativity isn’t a skill gap in most organizations; it’s a leadership model problem. The audience leaves examining their own role, not a new toolkit. As Eugenia Solano, Executive VP at TAM Travel, put it: “After thirty years in the industry, it’s hard to come across topics you’re truly passionate about… connecting the artistic side with what we do in events, in the experiences we create – it was revelatory to understand that symbiotic relationship between art and how I can integrate it into my work every day.”