What if the business world is overlooking one of its most powerful sources of innovation – simply because it’s not looking in the right place?

In our pursuit of progress, we turn to science, engineering, and data. But history – and the future – tell a more surprising story: artists have long pioneered technologies decades before they became mainstream. From the early experiments at Xerox PARC and Bell Labs to today’s collaborations at NASA and Google, artists haven’t just followed innovation – they’ve shaped it.

This isn’t a session about aesthetics. It’s about expanding your innovation lens – and adopting the skills that make artists natural future-shapers.

Skills like deep observation, risk tolerance, ambiguity fluency, and the ability to reframe problems in entirely new ways. These are not fringe traits. They’re core to innovation – and urgently needed in today’s strategy rooms.

Nir draws on deep research and his experience supporting the artist-in-residence at Google Quantum to show how artistic intelligence can be embedded and scaled inside organizations. The result? Not just better products – but more original thinking, more adaptive teams, and innovation that actually sees what’s coming next.